Having a good rapport with Key Opinion Leaders (KOL) in the life sciences industry is vital. However, engagement is harder during a time when face to face interactions are scarce at best. Most of us are inundated with Zoom meetings and email chains, and it is no different for clients and other contacts. To stay […]

Whether you are just getting started with customer data mapping in your life science organization or you have the basics of Customer Relationship Managements (CRM) down and simply want to improve, it is important to understand how patient engagement solutions can help improve outcomes for patients and have a positive impact on your business.  In […]

You know great company culture when you see it — but the idea of culture is not easy to define. In this blog, we’ll take a look at what great company culture looks like, some companies that exemplify a positive culture and the next steps you can take to begin to create a more positive […]

Two main focus areas for pharmaceutical companies are finding ways to sell and market products efficiently to customers as well as manage fraud and compliance issues that may come up. Pharma Industry executives spoke at our recent Synergistix 2021 Webinar Series and addressed these topics of focus. This blog outlines industry insights that they provided. […]

Since 2017, Healthcare Fraud Strike forces scattered all across the Country, have been cracking down on compliance issues. This force is not just made up of The Department of Justice; it is also the OYG, HHS, CMS, DEA, and the list goes on. The power of all those great resource groups together and all of […]

As a direct result of COVID-19 , Pharmaceutical companies have considered the concept of  “direct-to-patient sampling” where patients can receive various types of medication samples at their residence. The following information provides an in-depth look at direct-to-patient sampling, program logistics and potential issues that pharmaceutical sample distribution may create. FDA Guidance The FDA has recently […]

Nobody likes an audit or investigation, especially by surprise. Synergistix wants life science companies to understand what to expect from an audit. The 2021 Synergistix webinar featured a session with Frank Adamo, a retired US DOJ agent who previously conducted audits. Here are some of his insights on how an organization can best handle being […]

Since 1997, Synergistix has driven the commercial success of life sciences companies by enabling them to build strong customer relationships and highly effective sales teams. As the leading provider among CRM for life sciences companies, we are valued for our collaborative approach, respected for our technical excellence and trusted to provide industry-leading security and innovation. […]

Pharmaceutical companies need to monitor and audit drug samples distributed under the Prescription Drug Marketing Act of 1987 (PDMA). Utilizing a customer relationship management (CRM) system designed for pharmaceutical companies can be a useful tool in preventing fraud and keeping track of sampling activity. For years, pharmaceutical sales representatives delivered samples in person. With the […]

Customer relationship management systems, also referred to as CRMs, have been around for many years. What started with handwritten notes and ledger books has evolved into sophisticated digital programs that manage everything from daily schedules, call recording, electronic signatures and more. In the life sciences space, CRM pharmaceutical software is also critical to ensure state […]